Are You Underinvesting In A Lifetime Opportunity?
July 9, 2010 – 4:57 am | No Comment

It is a common sight in Chinatown (both San Francisco and New York City) and it has always disturbed me.  It is the sight of old, Chinese ladies hauling big bags of plastic bottles and …

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Articles tagged with: UX

Designing Around Seahorse Sexuality!
June 27, 2010 – 1:51 am | No Comment
Designing Around Seahorse Sexuality!

Sometimes the challenge of communicating with a particular culture can turn out to be quite fun! Take this exhibition, design case study:
Culture: a conservative, Christian based society that is extremely sensitive to topics such as …

Doing Loyalty Rewards Programs Right!
May 18, 2010 – 3:49 am | No Comment
Doing Loyalty Rewards Programs Right!

The notion of Loyalty Rewards has become fairly popular in the business world.  PetSmart has Pets Perks.  Macy’s has its own loyalty credit card with 15% off all purchases. And, at Shutterfly you are immediately rewarded …

Designing Touch: Creating Experiences the Blind and Seeing-Able Can Share
January 4, 2010 – 8:16 pm | No Comment
Designing Touch: Creating Experiences the Blind and Seeing-Able Can Share

It is so easy for people to take the way they see the world for granted.This fact is even more painfully obvious when the subject is sight and blindness.Human beings are so heavily sight-centric that …