This video of the half naked guy dancing about attracting a crowd of followers done with a voice over by Derek Sivers is one of the best videos on YouTube (in my humble opinion!). …

The notion of Loyalty Rewards has become fairly popular in the business world.  PetSmart has Pets Perks.  Macy’s has its own loyalty credit card with 15% off all purchases. And, at Shutterfly you are immediately rewarded …

Some cultures come with an expiration date.  Sometimes intentional, more often not, these movements are never meant to last.  One of the starkest examples is the formation and demise of cults.  It usually starts

Google is one of the few companies that are getting it right this holiday season.  They are offering free WiFi to travelers who touch ground in 47 different airports.  What is the emotional reaction to …

What does an entrepreneur CEO or a publicly traded company CEO really own? Usually their ownership is represented in the form of company stock.  So what does that stock really represent?  Is it the value …

As a serious student of archaeology, I was expecting to decode Mayan text and unearth priceless artifacts.  Yet somehow, I stumbled upon one of the most ancient truths of humanity: the importance of persuasion, and …

It’s all about the bling, baby.  Displaying value in some shape or form is existent in many different countries, clubs, tribes, and all socioeconomic classes.  Yet, during times of high unemployment and recession, many companies go into …

Human beings, regardless of culture and location, look at all things according to their use, purpose, and value.  Two of the most common questions we ask ourselves when we discover any new thing are “What …