Doing Loyalty Rewards Programs Right!
May 18, 2010 – 3:49 am | No Comment

The notion of Loyalty Rewards has become fairly popular in the business world.  PetSmart has Pets Perks.  Macy’s has its own loyalty credit card with 15% off all purchases. And, at Shutterfly you are immediately rewarded …

Read the full story »
Cultural Telescope

Human insights and observations.

Humans in the Marketplace

People and the way we do business.

Mind to Hand

Design, art, music, and all things man made.

Taste Bud Exchange

Food, meal culture, and the social trade with every dish.

Home » Archive by Tags

Articles tagged with: Storytelling

Made For Stories
November 17, 2009 – 2:14 am | No Comment

Human beings have evolved to live by one truly unique social strategy: storytelling. All cultures have tales and we are wired to listen to, learn from, and retell these stories.  Smart individuals and savvy companies thrive on …

You Can Be Special Without Becoming a Vampire
October 28, 2009 – 6:08 am | No Comment
You Can Be Special Without Becoming a Vampire

It’s easy to get addicted to fun stories. Just start with Harry Potter, then A Series of Misfortunate Events, then Buffy the Vampire Slayer, then Twilight, and soon you’re hooked on many otherworldly texts and …