Big Man = The Sales Man Everyone Wants
September 29, 2009 – 7:25 am | 5 Comments

As a serious student of archaeology, I was expecting to decode Mayan text and unearth priceless artifacts.  Yet somehow, I stumbled upon one of the most ancient truths of humanity: the importance of persuasion, and …

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Articles tagged with: Storytelling

Made For Stories
November 17, 2009 – 2:14 am | No Comment

Human beings have evolved to live by one truly unique social strategy: storytelling. All cultures have tales and we are wired to listen to, learn from, and retell these stories.  Smart individuals and savvy companies thrive on …

You Can Be Special Without Becoming a Vampire
October 28, 2009 – 6:08 am | No Comment
You Can Be Special Without Becoming a Vampire

It’s easy to get addicted to fun stories. Just start with Harry Potter, then A Series of Misfortunate Events, then Buffy the Vampire Slayer, then Twilight, and soon you’re hooked on many otherworldly texts and …