Doing Loyalty Rewards Programs Right!
May 18, 2010 – 3:49 am | No Comment

The notion of Loyalty Rewards has become fairly popular in the business world.  PetSmart has Pets Perks.  Macy’s has its own loyalty credit card with 15% off all purchases. And, at Shutterfly you are immediately rewarded …

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Articles tagged with: Sales

Get a Better Edge: Read Chief Culture Officer
May 1, 2010 – 8:15 pm | No Comment
Get a Better Edge: Read Chief Culture Officer

When my friend Grant McCraken published his book Chief Culture Officer, I naturally had to go and buy my own copy.  His book is a manefesto to anyone working within a large corporation or any …

Where is the Love? Where is the Buy-In?
October 4, 2009 – 7:17 am | No Comment
Where is the Love? Where is the Buy-In?

San Francisco is a great place to connect with intelligent individuals from small tech start-ups and big tech companies alike.  With plenty of panels and meet-ups to choose from, I decided to attend one all …

Big Man = The Sales Man Everyone Wants
September 29, 2009 – 7:25 am | 5 Comments
Big Man = The Sales Man Everyone Wants

As a serious student of archaeology, I was expecting to decode Mayan text and unearth priceless artifacts.  Yet somehow, I stumbled upon one of the most ancient truths of humanity: the importance of persuasion, and …

People Are Products
August 23, 2009 – 11:50 pm | 2 Comments
People Are Products

Human beings, regardless of culture and location, look at all things according to their use, purpose, and value.  Two of the most common questions we ask ourselves when we discover any new thing are “What …