Big Man = The Sales Man Everyone Wants
September 29, 2009 – 7:25 am | 5 Comments

As a serious student of archaeology, I was expecting to decode Mayan text and unearth priceless artifacts.  Yet somehow, I stumbled upon one of the most ancient truths of humanity: the importance of persuasion, and …

Read the full story »
Cultural Telescope

Human insights and observations.

Humans in the Marketplace

People and the way we do business.

Mind to Hand

Design, art, music, and all things man made.

Taste Bud Exchange

Food, meal culture, and the social trade with every dish.

Home » Archive by Tags

Articles tagged with: Marketing

A Marketing Surprise: Reciprocity!
November 12, 2009 – 8:19 am | No Comment
A Marketing Surprise: Reciprocity!

Google is one of the few companies that are getting it right this holiday season.  They are offering free WiFi to travelers who touch ground in 47 different airports.  What is the emotional reaction to …

Conspicuous Consumption Will Never Die
September 11, 2009 – 5:08 pm | No Comment
Conspicuous Consumption Will Never Die

It’s all about the bling, baby.  Displaying value in some shape or form is existent in many different countries, clubs, tribes, and all socioeconomic classes.  Yet, during times of high unemployment and recession, many companies go into …

People Are Products
August 23, 2009 – 11:50 pm | 2 Comments
People Are Products

Human beings, regardless of culture and location, look at all things according to their use, purpose, and value.  Two of the most common questions we ask ourselves when we discover any new thing are “What …

Corporate Centered vs. Passion Centered Marketing
June 10, 2009 – 4:07 pm | No Comment
Corporate Centered vs. Passion Centered Marketing

After going through a number of interesting posts from Grant McCraken, I got to one of his older posts written in December 2007 entitled Understanding The Whole Consumer.  He mentioned how parts of a consumer’s …

Faces
May 30, 2009 – 7:19 pm | No Comment
Faces

Brad Feld (VC and blogger extraordinaire) recently wrote a post about faces.  His first few paragraphs took me back to my college Biological Anthropology class and how powerful faces are to human beings.  Brad’s friend …