Google is one of the few companies that are getting it right this holiday season.  They are offering free WiFi to travelers who touch ground in 47 different airports.  What is the emotional reaction to …

It’s all about the bling, baby.  Displaying value in some shape or form is existent in many different countries, clubs, tribes, and all socioeconomic classes.  Yet, during times of high unemployment and recession, many companies go into …

Human beings, regardless of culture and location, look at all things according to their use, purpose, and value.  Two of the most common questions we ask ourselves when we discover any new thing are “What …

After going through a number of interesting posts from Grant McCraken, I got to one of his older posts written in December 2007 entitled Understanding The Whole Consumer.  He mentioned how parts of a consumer’s …

Brad Feld (VC and blogger extraordinaire) recently wrote a post about faces.  His first few paragraphs took me back to my college Biological Anthropology class and how powerful faces are to human beings.  Brad’s friend …