Doing Loyalty Rewards Programs Right!
May 18, 2010 – 3:49 am | No Comment

The notion of Loyalty Rewards has become fairly popular in the business world.  PetSmart has Pets Perks.  Macy’s has its own loyalty credit card with 15% off all purchases. And, at Shutterfly you are immediately rewarded …

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Articles tagged with: Marketing

Levi’s Temporary Print Shop
July 19, 2010 – 6:49 am | No Comment
Levi’s Temporary Print Shop

Lover’s of design, art, and old fashioned printing presses celebrate! And, come check out Levi’s temporary print workshop down on 826 Valencia, San Francisco.  This shop is an amazing venue that allows local artists and …

Get a Better Edge: Read Chief Culture Officer
May 1, 2010 – 8:15 pm | No Comment
Get a Better Edge: Read Chief Culture Officer

When my friend Grant McCraken published his book Chief Culture Officer, I naturally had to go and buy my own copy.  His book is a manefesto to anyone working within a large corporation or any …

A Marketing Surprise: Reciprocity!
November 12, 2009 – 8:19 am | No Comment
A Marketing Surprise: Reciprocity!

Google is one of the few companies that are getting it right this holiday season.  They are offering free WiFi to travelers who touch ground in 47 different airports.  What is the emotional reaction to …

Conspicuous Consumption Will Never Die
September 11, 2009 – 5:08 pm | No Comment
Conspicuous Consumption Will Never Die

It’s all about the bling, baby.  Displaying value in some shape or form is existent in many different countries, clubs, tribes, and all socioeconomic classes.  Yet, during times of high unemployment and recession, many companies go into …

People Are Products
August 23, 2009 – 11:50 pm | 2 Comments
People Are Products

Human beings, regardless of culture and location, look at all things according to their use, purpose, and value.  Two of the most common questions we ask ourselves when we discover any new thing are “What …

Corporate Centered vs. Passion Centered Marketing
June 10, 2009 – 4:07 pm | No Comment
Corporate Centered vs. Passion Centered Marketing

After going through a number of interesting posts from Grant McCraken, I got to one of his older posts written in December 2007 entitled Understanding The Whole Consumer.  He mentioned how parts of a consumer’s …

Faces
May 30, 2009 – 7:19 pm | No Comment
Faces

Brad Feld (VC and blogger extraordinaire) recently wrote a post about faces.  His first few paragraphs took me back to my college Biological Anthropology class and how powerful faces are to human beings.  Brad’s friend …