Doing Loyalty Rewards Programs Right!
May 18, 2010 – 3:49 am | No Comment

The notion of Loyalty Rewards has become fairly popular in the business world.  PetSmart has Pets Perks.  Macy’s has its own loyalty credit card with 15% off all purchases. And, at Shutterfly you are immediately rewarded …

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Articles tagged with: life

Are You Underinvesting In A Lifetime Opportunity?
July 9, 2010 – 4:57 am | No Comment
Are You Underinvesting In A Lifetime Opportunity?

It is a common sight in Chinatown (both San Francisco and New York City) and it has always disturbed me.  It is the sight of old, Chinese ladies hauling big bags of plastic bottles and …

Innovation: Avoiding Nails and Finding Fertile Ground
January 29, 2010 – 12:26 am | No Comment
Innovation: Avoiding Nails and Finding Fertile Ground

The dotcom guys got each other excited and created a bust.  Banks verified moneymaking programs with other banks, but somehow, they went broke.  These groups sought to solve problems and produce value, but the solutions …

A Place for Breaking the Rules
November 17, 2009 – 4:24 am | 3 Comments
A Place for Breaking the Rules

In my Great Grandmother’s house hung a peculiar photograph.  It was Grandma J on a ship with a funny pirate and his fake parrot.  This photograph made no sense on the surface. Great Grandma J …

Corporate Centered vs. Passion Centered Marketing
June 10, 2009 – 4:07 pm | No Comment
Corporate Centered vs. Passion Centered Marketing

After going through a number of interesting posts from Grant McCraken, I got to one of his older posts written in December 2007 entitled Understanding The Whole Consumer.  He mentioned how parts of a consumer’s …