Big Man = The Sales Man Everyone Wants
September 29, 2009 – 7:25 am | 5 Comments

As a serious student of archaeology, I was expecting to decode Mayan text and unearth priceless artifacts.  Yet somehow, I stumbled upon one of the most ancient truths of humanity: the importance of persuasion, and …

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Articles tagged with: life

Innovation: Avoiding Nails and Finding Fertile Ground
January 29, 2010 – 12:26 am | No Comment
Innovation: Avoiding Nails and Finding Fertile Ground

The dotcom guys got each other excited and created a bust.  Banks verified moneymaking programs with other banks, but somehow, they went broke.  These groups sought to solve problems and produce value, but the solutions …

A Place for Breaking the Rules
November 17, 2009 – 4:24 am | 3 Comments
A Place for Breaking the Rules

In my Great Grandmother’s house hung a peculiar photograph.  It was Grandma J on a ship with a funny pirate and his fake parrot.  This photograph made no sense on the surface. Great Grandma J …

Corporate Centered vs. Passion Centered Marketing
June 10, 2009 – 4:07 pm | No Comment
Corporate Centered vs. Passion Centered Marketing

After going through a number of interesting posts from Grant McCraken, I got to one of his older posts written in December 2007 entitled Understanding The Whole Consumer.  He mentioned how parts of a consumer’s …