Big Man = The Sales Man Everyone Wants
September 29, 2009 – 7:25 am | 5 Comments

As a serious student of archaeology, I was expecting to decode Mayan text and unearth priceless artifacts.  Yet somehow, I stumbled upon one of the most ancient truths of humanity: the importance of persuasion, and …

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Articles tagged with: holiday

A Marketing Surprise: Reciprocity!
November 12, 2009 – 8:19 am | No Comment
A Marketing Surprise: Reciprocity!

Google is one of the few companies that are getting it right this holiday season.  They are offering free WiFi to travelers who touch ground in 47 different airports.  What is the emotional reaction to …

Nutcracker In August?
August 2, 2009 – 3:17 am | No Comment
Nutcracker In August?

While most American citizens prepare for summer vacations and weekend get-a-ways to a lake or beach, every ballet theatre and sizable ballet academy is starting to plan for their annual performance of the Nutcracker.  Every …