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	<title>Optimistic Anthropology &#187; Anthropology</title>
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	<description>The Art of Being Human</description>
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		<title>Get a Better Edge: Read Chief Culture Officer</title>
		<link>http://optimisticanthropology.com/2010/05/01/get-a-better-edge-read-chief-culture-officer/</link>
		<comments>http://optimisticanthropology.com/2010/05/01/get-a-better-edge-read-chief-culture-officer/#comments</comments>
		<pubDate>Sat, 01 May 2010 20:15:58 +0000</pubDate>
		<dc:creator>Cynthia Young</dc:creator>
				<category><![CDATA[Humans in the Marketplace]]></category>
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When my friend Grant McCraken published his book Chief Culture Officer, I naturally had to go and buy my own copy.  His book is a manefesto to anyone working within a large corporation or any ...]]></description>
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		<title>A Marketing Surprise: Reciprocity!</title>
		<link>http://optimisticanthropology.com/2009/11/12/a-marketing-surprise-reciprocity/</link>
		<comments>http://optimisticanthropology.com/2009/11/12/a-marketing-surprise-reciprocity/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 08:19:00 +0000</pubDate>
		<dc:creator>Cynthia Young</dc:creator>
				<category><![CDATA[Humans in the Marketplace]]></category>
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		<category><![CDATA[Gratitude]]></category>
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Google is one of the few companies that are getting it right this holiday season.  They are offering free WiFi to travelers who touch ground in 47 different airports.  What is the emotional reaction to ...]]></description>
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		<title>Big Man = The Sales Man Everyone Wants</title>
		<link>http://optimisticanthropology.com/2009/09/29/big-man-the-sales-man-everyone-wants/</link>
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		<pubDate>Tue, 29 Sep 2009 07:25:14 +0000</pubDate>
		<dc:creator>Cynthia Young</dc:creator>
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As a serious student of archaeology, I was expecting to decode Mayan text and unearth priceless artifacts.  Yet somehow, I stumbled upon one of the most ancient truths of humanity: the importance of persuasion, and ...]]></description>
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