Doing Loyalty Rewards Programs Right!
May 18, 2010 – 3:49 am | No Comment

The notion of Loyalty Rewards has become fairly popular in the business world.  PetSmart has Pets Perks.  Macy’s has its own loyalty credit card with 15% off all purchases. And, at Shutterfly you are immediately rewarded …

Read the full story »
Cultural Telescope

Human insights and observations.

Humans in the Marketplace

People and the way we do business.

Mind to Hand

Design, art, music, and all things man made.

Taste Bud Exchange

Food, meal culture, and the social trade with every dish.

Home » Archive by Tags

Articles tagged with: Anthropology

Get a Better Edge: Read Chief Culture Officer
May 1, 2010 – 8:15 pm | No Comment
Get a Better Edge: Read Chief Culture Officer

When my friend Grant McCraken published his book Chief Culture Officer, I naturally had to go and buy my own copy.  His book is a manefesto to anyone working within a large corporation or any …

A Marketing Surprise: Reciprocity!
November 12, 2009 – 8:19 am | No Comment
A Marketing Surprise: Reciprocity!

Google is one of the few companies that are getting it right this holiday season.  They are offering free WiFi to travelers who touch ground in 47 different airports.  What is the emotional reaction to …

Big Man = The Sales Man Everyone Wants
September 29, 2009 – 7:25 am | 5 Comments
Big Man = The Sales Man Everyone Wants

As a serious student of archaeology, I was expecting to decode Mayan text and unearth priceless artifacts.  Yet somehow, I stumbled upon one of the most ancient truths of humanity: the importance of persuasion, and …