Articles tagged with: Anthropology
Get a Better Edge: Read Chief Culture Officer
When my friend Grant McCraken published his book Chief Culture Officer, I naturally had to go and buy my own copy. His book is a manefesto to anyone working within a large corporation or any …
A Marketing Surprise: Reciprocity!
Google is one of the few companies that are getting it right this holiday season. They are offering free WiFi to travelers who touch ground in 47 different airports. What is the emotional reaction to …
Big Man = The Sales Man Everyone Wants
As a serious student of archaeology, I was expecting to decode Mayan text and unearth priceless artifacts. Yet somehow, I stumbled upon one of the most ancient truths of humanity: the importance of persuasion, and …
