Doing Loyalty Rewards Programs Right!
May 18, 2010 – 3:49 am | No Comment

The notion of Loyalty Rewards has become fairly popular in the business world.  PetSmart has Pets Perks.  Macy’s has its own loyalty credit card with 15% off all purchases. And, at Shutterfly you are immediately rewarded …

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Made For Stories
November 17, 2009 – 2:14 am | No Comment

Human beings have evolved to live by one truly unique social strategy: storytelling. All cultures have tales and we are wired to listen to, learn from, and retell these stories.  Smart individuals and savvy companies thrive on …

Thank You Ms. CoCo Chanel
October 10, 2009 – 3:10 am | No Comment
Thank You Ms. CoCo Chanel

After browsing through the fashion website Deep Glamour and reading post after post about Coco Chanel, I experienced a sentiment that I do not usually associate with fashion: gratitude.  So why be grateful when it comes …

Laughter is an Evolutionary Advantage!
August 23, 2009 – 11:45 pm | No Comment

Being able to laugh at a situation or at yourself seems to be an evolutionary advantage.  There have probably been a number of situations in the lives of people and gorillas where things were so …

Dancing In Our DNA
July 5, 2009 – 7:44 pm | No Comment

Go ahead and watch the babies boppin and dancing in the Snazl above.  All of the clips are cute and one clip shows a baby dance prodigy.  But with a pair of anthropological glasses, one …

Think Outside The Car Frame
June 15, 2009 – 12:17 am | No Comment

Seek opportunities to hang out with intelligent industrial designers.  They have the ability to ask, “Does it have to be this way?” to every medium and every situation.  Robin Peng of Design Engine was the …

Corporate Centered vs. Passion Centered Marketing
June 10, 2009 – 4:07 pm | No Comment
Corporate Centered vs. Passion Centered Marketing

After going through a number of interesting posts from Grant McCraken, I got to one of his older posts written in December 2007 entitled Understanding The Whole Consumer.  He mentioned how parts of a consumer’s …