Doing Loyalty Rewards Programs Right!
May 18, 2010 – 3:49 am | No Comment

The notion of Loyalty Rewards has become fairly popular in the business world.  PetSmart has Pets Perks.  Macy’s has its own loyalty credit card with 15% off all purchases. And, at Shutterfly you are immediately rewarded …

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Articles in Mind to Hand

Levi’s Temporary Print Shop
July 19, 2010 – 6:49 am | No Comment
Levi’s Temporary Print Shop

Lover’s of design, art, and old fashioned printing presses celebrate! And, come check out Levi’s temporary print workshop down on 826 Valencia, San Francisco.  This shop is an amazing venue that allows local artists and …

Designing Around Seahorse Sexuality!
June 27, 2010 – 1:51 am | No Comment
Designing Around Seahorse Sexuality!

Sometimes the challenge of communicating with a particular culture can turn out to be quite fun! Take this exhibition, design case study:
Culture: a conservative, Christian based society that is extremely sensitive to topics such as …

Innovation: Avoiding Nails and Finding Fertile Ground
January 29, 2010 – 12:26 am | No Comment
Innovation: Avoiding Nails and Finding Fertile Ground

The dotcom guys got each other excited and created a bust.  Banks verified moneymaking programs with other banks, but somehow, they went broke.  These groups sought to solve problems and produce value, but the solutions …

Designing Touch: Creating Experiences the Blind and Seeing-Able Can Share
January 4, 2010 – 8:16 pm | No Comment
Designing Touch: Creating Experiences the Blind and Seeing-Able Can Share

It is so easy for people to take the way they see the world for granted. This fact is even more painfully obvious when the subject is sight and blindness. Human beings are so heavily …

Stroking Ego or Solving Problems?
October 29, 2009 – 7:17 am | No Comment
Stroking Ego or Solving Problems?

After devouring the ready-to-use wisdom in Change By Design, I began to consider the number of industrial designers I’ve met.  I asked: were they really implementing design thinking or just doing design?  Sadly, most of them …

Thank You Ms. CoCo Chanel
October 10, 2009 – 3:10 am | No Comment
Thank You Ms. CoCo Chanel

After browsing through the fashion website Deep Glamour and reading post after post about Coco Chanel, I experienced a sentiment that I do not usually associate with fashion: gratitude.  So why be grateful when it comes …

Save The Tech Museum From Itself!
September 23, 2009 – 8:21 pm | 2 Comments
Save The Tech Museum From Itself!

Early in the winter of January 2009, I successfully sold my no-nonsense husband on spending a day at The Tech Museum of Innovation in San Jose, CA.  We were both very excited; imagine it, a …

Even The Simple is Exquisite
September 10, 2009 – 12:13 am | No Comment
Even The Simple is Exquisite

Sometimes good or extraordinary design is associated with something that is very complicated.  But many times, a great amount of intelligence is needed to address simple tasks.  Just take this cool bench as an example! …

Nutcracker In August?
August 2, 2009 – 3:17 am | No Comment
Nutcracker In August?

While most American citizens prepare for summer vacations and weekend get-a-ways to a lake or beach, every ballet theatre and sizable ballet academy is starting to plan for their annual performance of the Nutcracker.  Every …

From The Amphora to The Soiree-Decanter
July 25, 2009 – 5:53 pm | No Comment
From The Amphora to The Soiree-Decanter

Archaeologists get giddy when their strata reveal a clean progression in the style and functionality of the artifacts found within the layers of earth.  But, archaeologists don’t have to be the only ones excited about …