Big Man = The Sales Man Everyone Wants
September 29, 2009 – 7:25 am | 5 Comments

As a serious student of archaeology, I was expecting to decode Mayan text and unearth priceless artifacts.  Yet somehow, I stumbled upon one of the most ancient truths of humanity: the importance of persuasion, and …

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Culture Doesn’t Keep
December 3, 2009 – 4:22 am | One Comment
Culture Doesn’t Keep

Some cultures come with an expiration date.  Sometimes intentional, more often not, these movements are never meant to last.  One of the starkest examples is the formation and demise of cults.  It usually starts

A Marketing Surprise: Reciprocity!
November 12, 2009 – 8:19 am | No Comment
A Marketing Surprise: Reciprocity!

Google is one of the few companies that are getting it right this holiday season.  They are offering free WiFi to travelers who touch ground in 47 different airports.  What is the emotional reaction to …

How Much Is Your Company Culture Worth?
October 21, 2009 – 7:32 am | No Comment
How Much Is Your Company Culture Worth?

What does an entrepreneur CEO or a publicly traded company CEO really own? Usually their ownership is represented in the form of company stock.  So what does that stock really represent?  Is it the value …

Where is the Love? Where is the Buy-In?
October 4, 2009 – 7:17 am | No Comment
Where is the Love? Where is the Buy-In?

San Francisco is a great place to connect with intelligent individuals from small tech start-ups and big tech companies alike.  With plenty of panels and meet-ups to choose from, I decided to attend one all …

Big Man = The Sales Man Everyone Wants
September 29, 2009 – 7:25 am | 5 Comments
Big Man = The Sales Man Everyone Wants

As a serious student of archaeology, I was expecting to decode Mayan text and unearth priceless artifacts.  Yet somehow, I stumbled upon one of the most ancient truths of humanity: the importance of persuasion, and …

Conspicuous Consumption Will Never Die
September 11, 2009 – 5:08 pm | No Comment
Conspicuous Consumption Will Never Die

It’s all about the bling, baby.  Displaying value in some shape or form is existent in many different countries, clubs, tribes, and all socioeconomic classes.  Yet, during times of high unemployment and recession, many companies go into …

People Are Products
August 23, 2009 – 11:50 pm | 2 Comments
People Are Products

Human beings, regardless of culture and location, look at all things according to their use, purpose, and value.  Two of the most common questions we ask ourselves when we discover any new thing are “What …

New York City vs Silicon Valley Entrepreneurs
July 3, 2009 – 6:24 pm | No Comment
New York City vs Silicon Valley Entrepreneurs

There is a rivalry between New York City entrepreneurs and Silicon Valley entrepreneurs.  The California crowd boasts the most and some of the biggest venture capitalists in the country with a flurry of entrepreneurial beehives …

Corporate Centered vs. Passion Centered Marketing
June 10, 2009 – 4:07 pm | No Comment
Corporate Centered vs. Passion Centered Marketing

After going through a number of interesting posts from Grant McCraken, I got to one of his older posts written in December 2007 entitled Understanding The Whole Consumer.  He mentioned how parts of a consumer’s …

Faces
May 30, 2009 – 7:19 pm | No Comment
Faces

Brad Feld (VC and blogger extraordinaire) recently wrote a post about faces.  His first few paragraphs took me back to my college Biological Anthropology class and how powerful faces are to human beings.  Brad’s friend …