Doing Loyalty Rewards Programs Right!
May 18, 2010 – 3:49 am | No Comment

The notion of Loyalty Rewards has become fairly popular in the business world.  PetSmart has Pets Perks.  Macy’s has its own loyalty credit card with 15% off all purchases. And, at Shutterfly you are immediately rewarded …

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Articles by Cynthia Young

How Much Is Your Company Culture Worth?
October 21, 2009 – 7:32 am | No Comment
How Much Is Your Company Culture Worth?

What does an entrepreneur CEO or a publicly traded company CEO really own? Usually their ownership is represented in the form of company stock.  So what does that stock really represent?  Is it the value …

For The Sake of Making It Easier
October 15, 2009 – 9:56 pm | 2 Comments
For The Sake of Making It Easier

Oh the inventions and processes we humans devise in order to make life easier and to take back our time from performing tasks.  But, oh the crimes we commit to make a life easier, to …

Thank You Ms. CoCo Chanel
October 10, 2009 – 3:10 am | No Comment
Thank You Ms. CoCo Chanel

After browsing through the fashion website Deep Glamour and reading post after post about Coco Chanel, I experienced a sentiment that I do not usually associate with fashion: gratitude.  So why be grateful when it comes …

Cupcake Camp: Cult to Empire!
October 8, 2009 – 2:03 am | No Comment
Cupcake Camp: Cult to Empire!

Little did I know that when I succumbed to the cupcake cult of New York City that cupcakes have been taking over the hearts of many in great cities all over the world, including San …

Where is the Love? Where is the Buy-In?
October 4, 2009 – 7:17 am | No Comment
Where is the Love? Where is the Buy-In?

San Francisco is a great place to connect with intelligent individuals from small tech start-ups and big tech companies alike.  With plenty of panels and meet-ups to choose from, I decided to attend one all …

Reflections on China’s Parade
October 2, 2009 – 7:05 pm | No Comment
Reflections on China’s Parade

Lucky for me, my in-law family has no American cable….Chinese channels only!  Thus, we all sat down to watch China’s 60th Anniversary Parade.  Like the Olympics, this parade probably had a million people involved, with …

Big Man = The Sales Man Everyone Wants
September 29, 2009 – 7:25 am | 5 Comments
Big Man = The Sales Man Everyone Wants

As a serious student of archaeology, I was expecting to decode Mayan text and unearth priceless artifacts.  Yet somehow, I stumbled upon one of the most ancient truths of humanity: the importance of persuasion, and …

Racing Dragons, Shining Sun, Treasure Island
September 28, 2009 – 8:18 pm | No Comment
Racing Dragons, Shining Sun, Treasure Island

Sometimes it just becomes pointless to talk about or describe culture.  There are moments that just need to be seen, felt, and experienced.  A whole day spent on Treasure Island in the sun for the …

Save The Tech Museum From Itself!
September 23, 2009 – 8:21 pm | 2 Comments
Save The Tech Museum From Itself!

Early in the winter of January 2009, I successfully sold my no-nonsense husband on spending a day at The Tech Museum of Innovation in San Jose, CA.  We were both very excited; imagine it, a …

Conspicuous Consumption Will Never Die
September 11, 2009 – 5:08 pm | No Comment
Conspicuous Consumption Will Never Die

It’s all about the bling, baby.  Displaying value in some shape or form is existent in many different countries, clubs, tribes, and all socioeconomic classes.  Yet, during times of high unemployment and recession, many companies go into …