Doing Loyalty Rewards Programs Right!
May 18, 2010 – 3:49 am | No Comment

The notion of Loyalty Rewards has become fairly popular in the business world.  PetSmart has Pets Perks.  Macy’s has its own loyalty credit card with 15% off all purchases. And, at Shutterfly you are immediately rewarded …

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Article Archive for December 2009

Attn Mom: Proof of the Dessert Section (well almost)
December 28, 2009 – 6:24 am | No Comment
Attn Mom: Proof of the Dessert Section (well almost)

“Why couldn’t she understand my agony?”  was the puzzlement of the five-year-old Cynthia trying to explain that I had eaten my veggies and pascetti (translation: spaghetti), and was full from dinner.  “But MAAaaaooom, my dessert …

Culture Doesn’t Keep
December 3, 2009 – 4:22 am | One Comment
Culture Doesn’t Keep

Some cultures come with an expiration date.  Sometimes intentional, more often not, these movements are never meant to last.  One of the starkest examples is the formation and demise of cults.  It usually starts