Doing Loyalty Rewards Programs Right!
May 18, 2010 – 3:49 am | No Comment

The notion of Loyalty Rewards has become fairly popular in the business world.  PetSmart has Pets Perks.  Macy’s has its own loyalty credit card with 15% off all purchases. And, at Shutterfly you are immediately rewarded …

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Article Archive for November 2009

A Place for Breaking the Rules
November 17, 2009 – 4:24 am | 3 Comments
A Place for Breaking the Rules

In my Great Grandmother’s house hung a peculiar photograph.  It was Grandma J on a ship with a funny pirate and his fake parrot.  This photograph made no sense on the surface. Great Grandma J …

Made For Stories
November 17, 2009 – 2:14 am | No Comment

Human beings have evolved to live by one truly unique social strategy: storytelling. All cultures have tales and we are wired to listen to, learn from, and retell these stories.  Smart individuals and savvy companies thrive on …

A Marketing Surprise: Reciprocity!
November 12, 2009 – 8:19 am | No Comment
A Marketing Surprise: Reciprocity!

Google is one of the few companies that are getting it right this holiday season.  They are offering free WiFi to travelers who touch ground in 47 different airports.  What is the emotional reaction to …

Dinning With 10,000 Buddhas
November 6, 2009 – 10:45 pm | One Comment
Dinning With 10,000 Buddhas

Which came first, the temple or the restaurant? For a food-loving anthropologist, this is a very tough question! If you follow the path to enlightenment, in this case Highway 101, to the City of 10,000 …